WHY YOU NEED TO LEARN ...
How to Build
SMART Brands
Take this self-guided creative strategy workshop designed to build authentic brands through self-discovery, intentionality, and purpose.
GET ACCESS NOW →SEEMS LIKE A SIMPLE QUESTION, BUT...
Are you ready to take your brand and business to the NEXT LEVEL?
Imagine having a brand so clear and compelling that you no longer question your direction—it feels like freedom, like stepping into a room where everyone already gets you. The endless struggle of chasing clients vanishes because you attract the right people naturally, building trust, and connection without forcing it. When you know exactly who you are, who you're for, and why it matters, your brand becomes magnetic—that's what a SMART Brand feels like.
What if you could...
- Discover clarity and purpose by learning how to pinpoint the very heart of your brand, making it a breeze to communicate authentically with your audience.
- Align your values and create lasting connections that actually drive the success of your brand and go beyond the sale.
-
Streamline your branding journey by distilling it into something people can quickly and easily understand. The SMART Brand method arms you with practical tools and insider strategies that focus your energy where it truly counts.
- Boost confidence and make an impact by stepping into the brand you're meant to be and learn how to earn and own your highly marketable space within your industry.
HERE’S THE PROBLEM...
Lack of Focus
When you lack focus, your brand loses its distinct voice, personality, and offer direction.
Weak
Connection
Without a strong, clear brand identity, it’s nearly impossible to attract the right audience.
Misaligned
Poor leadership creates poor brand clarity leading to disjointed teams, conflicting priorities, and chaotic decision-making.
When you know who you are, who you're for, and why it matters,
your brand becomes magnetic
HERE'S THE DEAL
Brands aren't made, they're felt.
As business owners and brand leaders, we often focus on strategy and operations but overlook the "why" behind our brand—why people should care, what sets us apart, and why they should choose us. It’s essential to spend time defining our brand’s core identity, purpose, and the impact we (as individuals) want to make within our brands. This is what creates real brand value and inspires others, building deeper connections with those who support us.
This intentionality is where SMART Brands are born.
Solopreneurs
Whether you're taking your first steps or refining your brand's identity, the How to Build SMART Brand course will equip you with the essential tools and insights to build a sturdy foundation for your brand's success, no matter where you are on your journey.
Business Owners
Feeling lost in the sea of competitors? Let's change that! In today's saturated marketplace, standing out is crucial. This course arms you with savvy strategies and smart tactics to set your brand apart and shape your unique space among the many.
Team Leaders
Branding isn't just about logos and colors - it's about forging genuine connections and sparking positive change. Whether you're a marketer, designer, or visionary leader, this course is your ticket to leading with authenticity and driving transformative change in your industry.
AND THE GOOD NEWS...
You don’t have to do it alone.
I've been working with solopreneurs, small business owners, and leadership teams for over 10 years; trust me, I've seen it all. I, too, was exactly where you are today, and after figuring out how to focus on and define what matters, it changed the game. Let me walk with you on this journey and help transform your brand into one that grows and evolves with you and your audience.
let's do this
introducing...
the How to Build SMART Brands Online Course...
where business owners and team players become brand leaders.
A SMART brand is a brand that people trust, value, and want to support. It’s built on the foundations of authenticity, strategic thinking, and a genuine desire to serve and uplift its audience, leading to lasting, impactful connections.
All The Tools You Need To Build A Meaningful Brand
This course will show you how to “humanize” your brand through foundational psychology principles that have the power to shape, define, and guide your brand experience. Through this collection of personal and professional discovery techniques, you'll learn how to lead the culture of your brand, and how to create a brand that comes natural to you and your team. You'll also uncover the real reason why your brand exists and define your customer zero through observation frameworks that help you simplify what you offer giving you purpose, position and one-of-a-kind value.
HOW DO WE MAKE THESE RESULTS HAPPEN?
It's All Right Here
25+ videos that walk you through brand defining questions and techniques
Lifetime access to 35+ worksheets, exercises, and frameworks
*Bonus course to help you shape your own style and core message
PAYMENT PLAN
Two Monthly Payments of
$467
✓ Instant Access to the Full Step-by-Step Program
✓ 15+ Years of Brand Expertise At Your Fingertips
✓ 35+ Worksheets, Exercises, and Frameworks
✓ 25+ Videos of Brand Defining Material
✓ Fully Editable Slide Deck For All Your Brand Details
✓ The Smart Brand ebook
*Bonus Mini-Course
ENROLL NOW →PAY IN FULL
One Time Payment of
$797
✓ Instant Access to the Full Step-by-Step Program
✓ 15+ Years of Brand Expertise At Your Fingertips
✓ 35+ Worksheets, Exercises, and Frameworks
✓ 25+ Videos of Brand Defining Material
✓ Fully Editable Slide Deck For All Your Brand Details
✓ The Smart Brand ebook
*Bonus Mini-Course
ENROLL NOW →THE COURSE FOCUSES ON TWO KEY areas:
SELF
Businesses and brands need to be lead. Simply put, they need someone at the helm steering the ship. In this section, we work on your leadership identity and get clear, focused, and aligned on your path so you can lead yourself and others from a place of authentic value.
WHAT’S INCLUDED:
- Foundation building positive psychology exercises
- Big picture vision and goal setting
- Leadership identity, behavior, and motivation assessments
BRAND
'Brand' isn't just one area of your business, it's your whole business. How others perceive who you are determine your ability to create a customer, attract a team member, or build a community of supporters. In this section, we work on how everything connects and works together as an ecosystem of value supporting the health of your business, brand, and behavior.
WHAT’S INCLUDED:
- Positioning and strategy frameworks
- Visioncasting and decision-making techniques
- Customer understanding and experience building strategies
“Kelli is a passionate and innovative branding expert. She injects creativity into complex thoughts and quickly makes others feel understood. Her branding feels like truth discovered and delivered.”
– LEONARD | 3+ year client partner
Brand assessment
Have You Taken the Quiz?
Quiz
How SMART is Your Brand Quiz
Find out which category you fall in and where you stand to gain the most on your brand journey.
TAKE THE QUIZ →
I'm Kelli
YOUR BRAND STRATEGIST (AND SOMETIMES THERAPIST)
I'm a fearless thinking, multi-disciplined creative, who loves talking and writing about brand, psychology, work culture and leadership. As a life-long learner and "design your life" believer, I thrive on bringing ideas to life and joy to others through my work. For the past 15+ years, I've designed for brands across various industries from Travel and Hospitality to Fitness and Lifestyle to Skincare and Beauty to Cellular Medicine and Optimized Healthcare. I've seen it all and now specialize in getting to the core of a brand's identity to shape its meaning and define its impact on audiences and teams.
And now, I want to give you access to what I know works!
The How to Build SMART Brands Course is your step by step process to build a 'Brand' that works for you
There are no tricks or shortcuts here, just a proven roadmap to success for those willing to do the work. This course is about discovering and defining the parts of you that innately shape and influence the identity of your brand. If you're ready to build something that's true and meaningful, then what are you waiting for!
I'M READY →
And if you're still wondering how this course is different than all the others out there...
I'm not claiming to be a guru, sensi, or master guaranteeing something I simply can't back. I am, however, living proof of what's possible when you are willing to do the inner work. The material in this course will guide you in business and life if you let it.
What I can promise is peace in knowing and owning who you are, I'd say that's much more than just a course on "branding."
TEACH ME HOW →A’s to your Q’s
Are my results guaranteed?
How long do I have access?
I am just getting started with my business... Is this course for me?
I have been in business for years... is this course for me?
What is the format of the course?
Ready to build a smart brand?
PAYMENT PLAN
Two Monthly Payments of
$467
✓ Instant Access to the Full Step-by-Step Program
✓ 15+ Years of Brand Expertise At Your Fingertips
✓ 35+ Worksheets, Exercises, and Frameworks
✓ 25+ Videos of Brand Defining Material
✓ Fully Editable Slide Deck For All Your Brand Details
✓ The Smart Brand ebook
*Bonus Mini-Course
ENROLL NOW →PAY IN FULL
One Time Payment of
$797
✓ Instant Access to the Full Step-by-Step Program
✓ 15+ Years of Brand Expertise At Your Fingertips
✓ 35+ Worksheets, Exercises, and Frameworks
✓ 25+ Videos of Brand Defining Material
✓ Fully Editable Slide Deck For All Your Brand Details
✓ The Smart Brand ebook
*Bonus Mini-Course
ENROLL NOW →
